Start with the work your business needs.
Whether you are starting SEO or managing an existing publication, combine the features around a practical task.
New to SEO
Start with business goals and topic candidates. Register materials and work through the article creation stages. Relevant features: research, company knowledge, AI writing, quality review.
A small team struggling to publish consistently
Connect outlining, writing, images, and WordPress publishing. Share writing preferences and calls to action rather than starting every decision again. Relevant features: brand voice, article creation, WordPress publishing, analytics.
An existing site with unclear next steps
Review articles and their next actions. Consider overlapping content and useful connections between pages. Relevant features: analytics, rewriting, internal links, topic clusters.
An experienced team needing deeper research
Use optional Ahrefs research and organize backlink or website prospects. Review external access and usage limits before running research. Relevant features: Ahrefs, additional research, backlink management.
A first step for each situation
| Situation | First step | Related feature |
|---|---|---|
| Not sure where to start | Register your products or services and common pre-purchase questions in your site strategy | Keyword research and topic planning |
| Not enough time to write | Register your materials and voice, then create a first article through the five stages | AI writing and image generation |
| Articles exist, but what should change is unclear | Connect Search Console and GA4 and review each article’s suggested next step | Article optimization and rewriting |
| Concerned about visibility in AI search | Review crawler settings and identifiable AI referrals | AI-search and page-speed diagnostics |
| Articles are not connected | Use the internal link table to find articles with no incoming links | Internal link suggestions |
Decide these to keep going
- Roles: who creates articles and who checks figures and facts
- Publishing pace: a sustainable number of articles, planned with scheduled publishing
- Review timing: a few months after publishing, use search data to choose what to improve
These are feature-based use cases, not testimonials or measured customer outcomes.