What matters to readers depends on your industry.

B2B, IT and SaaS: answer questions buyers have while comparing options.

People choosing a product look for differences in features, implementation steps and material they can share internally. Use product documents and onboarding steps to answer questions at each stage of evaluation.

Materials to prepare

• Product documents, feature lists and how pricing works
• Implementation steps and FAQs
• Questions your sales and support teams hear often

Example topics

• How to choose a tool and what to compare
• What to check and prepare before implementation
• Common problems and how to solve them

Features to use

Keyword research and topic planning / Company knowledge, photos, and brand voice / Topic clusters

What to check after publishing

• Whether articles appear for comparison and evaluation queries
• Whether readers move on to request information or contact you

E-commerce and retail: help shoppers choose and use products.

Shoppers have questions about choosing, using and caring for products before they buy. Use product information and customer questions to explain what a product page alone cannot.

Materials to prepare

• Specifications, materials, sizes and usage instructions
• Frequent customer questions and common review themes
• Product photos and photos of products in use

Example topics

• How to choose a product for each purpose
• How to use and care for a product
• Frequently asked questions before buying

Features to use

AI writing and image generation / Internal link suggestions and insertion / AI writing and publishing for note

What to check after publishing

• Whether articles appear for how-to-choose and how-to-use queries
• Whether readers move on to product pages

Real estate, construction and renovation: turn project examples and field knowledge into useful information.

Project photos, questions customers often ask and the flow of the work. Organize the information you already have as material for articles that answer what prospective customers want to know.

Materials to prepare

• Project examples and photos (with permission to publish)
• The flow of the work and how costs are determined
• Questions you are often asked during consultations

Example topics

• The steps and typical timeline of a project
• What to check before requesting work
• Common concerns and how they were addressed, based on examples

Features to use

Company knowledge, photos, and brand voice / Pre-publication quality review / WordPress publishing and scheduling

What to check after publishing

• Whether articles appear for queries combining your area and services
• Whether readers move on to consultations or inquiries

Beauty and salons: answer questions before the first visit and show what makes you different.

People considering a visit check the differences between menus, how long treatments take and what to know before and after. Use your menu and customer questions to reduce uncertainty before a visit.

Materials to prepare

• Menus, prices and the flow of each treatment
• Questions and notes customers ask about before visiting
• Photos of the salon and staff (with permission to publish)

Example topics

• The differences between menus and how to choose
• What to know before your first visit
• Aftercare and what to do until your next visit

Features to use

AI writing and image generation / AI writing and publishing for note / SEO analytics and performance review

What to check after publishing

• Whether articles appear for menu names and concerns
• Whether readers move on to your booking page

Restaurants and hospitality: show how guests can use your place and answer questions before booking.

People choosing a restaurant or accommodation want to know whether it suits the occasion, what services are available and what to check before booking. Turn your features and guest questions into information that helps them choose.

Materials to prepare

• Descriptions and photos of facilities, menus and plans
• Access, amenities and conditions of use
• Questions guests often ask when booking

Example topics

• Ideas for occasions such as anniversaries, business dinners and family trips
• Local sightseeing and access information
• Frequently asked questions before booking

Features to use

Keyword research and topic planning / Company knowledge, photos, and brand voice / AI-search and page-speed diagnostics

What to check after publishing

• Whether articles appear for queries about your area and occasions
• Whether readers move on to bookings or inquiries

Discuss how to use SEOAGENT in your industry

Even if your industry is not listed, you can follow the same steps once you organize your materials and topics. Request product information or talk to us about what fits your business.